Advertising Disclosure

Our Commitment to Transparency

At Bridgeway, we are committed to maintaining complete transparency about any advertising relationships, affiliate partnerships, and sponsored content that may appear on our website. This disclosure policy explains how we handle advertising and ensures you can make informed decisions when engaging with our content and services.

We adhere to all applicable advertising regulations and guidelines, including those set forth by the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) in the United Kingdom.

Affiliate Relationships and Partnerships

Our Affiliate Practices

When we participate in affiliate programmes:

• We clearly disclose when content includes affiliate links or relationships
• We only recommend products, services, or platforms we genuinely believe provide value
• Our professional opinions remain independent and are not influenced by potential compensation
• We receive commissions based on qualifying actions such as clicks, sign-ups, or purchases
• The price you pay is never increased due to our affiliate relationship

Technology and Service Partnerships

We may have affiliate relationships with technology platforms, software providers, and service vendors relevant to digital transformation. These partnerships might include:

• Cloud computing and infrastructure providers
• Business software and analytics platforms
• Professional development and training resources
• Technology assessment and evaluation tools
• Digital transformation frameworks and methodologies

Sponsored Content and Paid Promotions

Identification of Sponsored Content

Any content created in partnership with brands or sponsors will be clearly labelled as sponsored, paid, or in partnership with the relevant organisation. We maintain editorial independence even for sponsored content and will only accept sponsorships that align with our values and expertise in digital transformation.

Sponsored Content Standards

When we publish sponsored content:

• Clear disclosure appears at the beginning of the content
• We maintain editorial control over messaging and presentation
• Content meets our quality standards for accuracy and usefulness
• Sponsors do not influence our independent editorial content
• We reserve the right to decline sponsorships that don't align with our values

Third-Party Advertising Networks

Display Advertising

We may use third-party advertising networks to display advertisements on our website. These networks may use cookies and similar technologies to collect information about your browsing activity to provide targeted advertising.

Advertising Practices

Our advertising practices include:

• Behavioural targeting based on browsing history and interests
• Contextual advertising relevant to our content and audience
• Remarketing to show ads to previous website visitors
• Cookie usage for advertising measurement and optimization

You can manage your advertising preferences through our Cookie Policy page and your browser settings.

Editorial Independence

We maintain strict separation between our advertising relationships and editorial content. Our professional assessments, recommendations, and insights are based on our expertise and experience, not on financial relationships. When we recommend solutions or approaches, we do so because we believe they represent best practice in digital transformation.

Where we have financial relationships with recommended vendors or platforms, we disclose these relationships clearly. However, our recommendations are never solely driven by potential compensation. We prioritise your needs and the effectiveness of solutions above all commercial considerations.

User Rights and Controls

Your Advertising Choices

You have control over how advertising affects your experience:

• Manage cookie preferences through our Cookie Policy page
• Opt out of personalised advertising through browser settings
• Use ad blocking tools and browser extensions
• Disable third-party cookies in your browser settings
• Contact us with concerns about specific advertisements

Data Collection for Advertising

Advertising partners may collect information about your browsing behaviour, including pages visited, time spent on site, and interactions with content. This data is used to provide more relevant advertising. For detailed information about data collection and usage, please review our Privacy Policy.

Opt-Out Procedures

To opt out of targeted advertising, you can adjust your cookie preferences on our Cookie Policy page, modify your browser settings to block third-party cookies, or use industry opt-out tools provided by organisations such as the Network Advertising Initiative or the Digital Advertising Alliance.

Financial Relationship Disclosure

We may receive financial compensation through various channels:

• Commission-based affiliate programme participation
• Referral fees for introducing clients to partner services
• Sponsored content and brand partnership agreements
• Display advertising revenue from third-party networks
• Technology vendor partnerships and reseller arrangements

These financial relationships support our ability to provide free content and resources while maintaining our consulting practice. They do not compromise our commitment to providing honest, professional advice based on your specific needs.

Product and Service Recommendations

When we recommend products, services, or platforms:

• We base recommendations on professional assessment and experience
• We disclose any financial relationships that may exist
• We maintain objectivity even when financial incentives are present
• We consider your specific context and requirements
• We do not recommend solutions solely for financial gain

Compliance and Standards

We comply with all applicable advertising regulations and industry standards, including:

• UK Advertising Standards Authority (ASA) guidelines
• Committee of Advertising Practice (CAP) codes
• General Data Protection Regulation (GDPR) requirements
• Professional services advertising standards
• Truthful advertising and disclosure principles

Updates and Changes

We may update this Advertising Disclosure from time to time to reflect changes in our advertising practices or regulatory requirements. Material changes will be communicated through our website with an updated revision date. We encourage you to review this disclosure periodically to stay informed about our advertising relationships.

Questions and Concerns

If you have questions about our advertising practices, specific disclosures, or concerns about particular content or advertisements, please contact us through our contact form. We are committed to maintaining transparency and addressing your concerns promptly.